11+ HOURS OF TRAINING
3 WORKBOOKS
29 ONLINE TEMPLATES
It’s time to train your marketing director to become a marketing machine! Cracking the Marketing Code will enhance their marketing efforts, provide them with new perspectives and take their marketing to the next level. Not only will they learn how to create effective campaigns, but also persuasive copy-writing techniques that will boost conversions, how to avoid complacency, advanced lessons in creating multi-step, automated sequences and how to improve communication with Patients, the Doctor and team!
This 3-volume self-study series will allow your marketing director to excel in new patient attraction and as a result, increased revenue. This is your opportunity to give them the MBA they never imagined they would have. They will gain a better understanding of their job and what it is that you expect from them, increase their results and improve their Marketing investments.
Do you want to multiple results? Do you want to receive done-for-you pieces and copy that you can edit and send out immediately? Do you want to increase New Patients? These are just a FEW of the things that your Practice will gain with Cracking the Marketing Code.
Learn what your role really is and crack the code on how to leverage other people to increase your marketing results. Gain a full understanding of what it means to be a marketer (role definition is the key to success) and how to leverage the rest of your team. In addition to mastering basic marketing principles, you’ll gain 9 key marketing tips from Jay Geier, outsourcing tips and insight on which vendors you should keep on hand.
Learn how to avoid getting stuck. Crack the Code on how to make pieces (emails, mailers, sequences, programs) that generate results without starting from scratch. Understand how Kolbe directly relates to marketing, master copywriting strategies, learn how to utilize resources that are right in front of you and create your own swipe file collection!
Learn how to Crack the Code on turning somethings that works into an "Evergreen" piece through processes, tweaking and marketing math. Understand how to track your pieces, improve existing campaigns and how to create automated sequences that motivate responses. Learn how to calendar your marketing activities and report your results so that you know which campaigns are truly "evergreen."
Throughout this 3-part series, your Marketing Director will receive "secret codes" to unlock 29 different marketing templates online. This is a great way to hold them accountable for completing this series! Set a goal for when you want each volume completed by, and check in by asking to see which codes they've unlocked.
